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Dealing with several projects related to CMS, makes me (a bit) more understand about how companies, especially telco companies, trying to manage loyalty of their customers. They build a system doing segmentation of their customers and send them promotional messages. There are 3 types of direct marketing which usually used by a telco company; Database Marketing, Event Based Marketing and Mobile Marketing. I’ll try to give you brief explanations about these concepts of markeitng-as far as I know. 🙂

Direct Marketing (taken from www.johnlincoln.biz)

Direct Marketing (taken from http://www.johnlincoln.biz)

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